State Farm Remembers

Monday, September 12 2011

Being in business often means more than providing a product or service and receiving compensation in return.

Successful businesses always remember that they are more than a commercial enterprise, a bottom line endeavor with eyes on a specific prize. Successful businesses understand that they are always part of a community.

State Farm certainly understands.

The insurance giant, which coincidently has an office here at Atrium, recently ran a 90 second television spot that had nothing to do with selling policies. In the ad, a group of children assembled outside the doors of a New York fire station and, unannounced and unprovoked, began to sing the Jay-Z/Alicia Keys classic Empire State of Mind. The spot, directed by renowned filmmaker Spike Lee, intersperses scenes of the city with the simple narrative of kids giving musical thanks. It wraps with an arial shot of the Ground Zero memorial and the words Never Forgotten and Forever Grateful. Only then (and only briefly) does the State Farm logo appear.

Those 90 seconds of television didn’t offer a single compelling argument for buying insurance. It did, however, make a statement about State Farm.


Why We Are Where We Are

Monday, September 05 2011

They say the three secrets for a successful business are location, location and location. Here at Atrium, we tend to agree. Part of the the appeal of our facility is how convenient it is to, well, everywhere. Located in West Augusta, near the intersection of Wheeler Road and the Bobby Jones Expressway, Atrium offers easy access to downtown (scoot down Wheeler and Walton Way), South Augusta (drop on to the Bobby Jones), Columbia County (a few minutes down Wheeler) and, further afield, Columbia and Atlanta (there’s an I-20 exit less than five minutes from our front door. We’re easy to find. We’re easy to get to. You know that old saying ‘You can’t get there from here”? At Atrium, it just doesn’t apply.


Welcome to Atrium

Thursday, September 01 2011

Here at Atrium, we’ve always prided ourselves on providing space that was comfortable, inviting and conducive to good work for our tenants. It’s the reason the building has proved one of the more popular office spaces in the Augusta area.

So it only makes sense that our web site accomplish some of those same goals.

Welcome to the Atrium’s new digital home.

We’ve set this site up with our tenants, both present and potential in mind. It focuses not only the business of the building, but also building business. Here you’ll find office space specs, Atrium particulars and contact information. You’ll also find news, business and financial Twitter feeds and a regularly updated blog section. At Atrium we pride ourselves on being more than merely a place where people come to work.

Atrium is a community.